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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Performances Onstage This Month In New York City

NC tour A Canadian who lives in North Carolina, choreographer-on-the-rise Helen Simoneau is using her newest evening-length work, Caribou, to take a closer look at heritage, assimilation and identity. She studies these ideas through the iconic caribou—an enormously antlered animal beloved by our friends to the nort.

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Review: For Pennsylvania Ballet, Transitions Onstage

All dance companies are, inevitably, in perpetual transition, but that’s unusually pronounced just now at Pennsylvania Ballet, which opened a program of 21st-century choreography on Tuesday night at the Joyce Theater. Since Angel Corella became the company’s artistic director in 2014, large numbers of dancers have come and gone.

Some of those dancing in New York this week have arrived since Mr. Corella joined the company, while others are in their final season.Read More

The Alvin Ailey Dance Foundation is raising the roof with a “roof-breaking” performance

The Alvin Ailey Dance Foundation is raising the roof: it held a ceremonial “roof-breaking” performance on Tuesday to mark the beginning of a $25 million construction project that will add three more stories of studios, classrooms and offices to its Manhattan home. The expansion of the building, the Joan Weill Center for Dance, which opened in 2005, is being designed by Iu & Bibliowicz Architects.

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